Purpose of the assignment
You will practice distinguishing different sides of a communication message.
Subject matter
- Section 1.1
- Section 1.2
- Section 1.3
Tasks
Linnaeus University in Sweden offers a summer academy for international students. In order to recruit students, the university presents information about this summer academy on its website, including a reference to a brochure.
- Download this brochure from https://lnu.se/contentassets/8f53f8cfa5534e6e9e7560007f3373c7/linnaeus-university-summer-academy-courses-2019.pdf
- Answer the following questions (in short).
- What is the matter side of this brochure?
- What is the appeal side of this brochure?
- What sender goals does Linnaeus University apparently try to achieve with this brochure?
- What receiver goals do you assume most readers will try to achieve?
- How do these reader goals relate to the sender goals?
- What means does Linnaeus University use to persuade the readers to apply for the program that is presented?
- Characterize these means using the terms from section 1.2.5 (last part).
- What is the self-expression side of this brochure?
- What image does the brochure create of Linnaeus University?
- Which elements of the brochure contribute to this image?
- In your view, which of these elements may help Linnaeus University to reach its goals, and which elements may not?
- What advice, if any, would you give Linnaeus University to further improve this brochure?