Assignment 4.3: Using persuasive language (1)

Purpose of the assignment

You will practice using persuasive language.

Subject matter

  • All of chapter 4, but specifically section 4.4
  • For the four-sides model of communication, please refer to section 1.1


  • You are the manager of corporate communication in a certain company. You are asked to write a persuasive text to staff members regarding the importance of increased productivity in the workplace. Using your own imagination regarding the content (the arguments you would like to put to the staff members), write a short text in which you demonstrate the use of persuasive language. While doing so, keep in mind the different aspects of style discussed in chapter 4 and the four-sides model of communication discussed in chapter 1.